Build in public
The Blog.
Systems, AI automation, and GoHighLevel — what I build, how I build it, and what I learn along the way.
I Migrated to GoHighLevel and It's Half-Finished: Signs Your Account Is Misconfigured
Empty pipelines, unconnected forms, an out-of-sync calendar. The signs your GoHighLevel migration was left incomplete, and what to check first to finish it properly.
Anthony Hunt
2026-09-02 · 5 min read
Recent articles
79 totalHow Much It Costs to Hire a GoHighLevel Expert to Fix Your Account
Real price ranges for hiring GoHighLevel help: freelancer hourly rates, agency projects, and when it's actually worth it versus fixing it yourself.
Anthony Hunt
2026-09-01 · 4 min read
GoHighLevel Isn't Sending My WhatsApp or SMS Messages: Real Causes and Fixes
Unverified number, unapproved A2P 10DLC, empty message credits, or a rejected template. The real reasons your WhatsApp and SMS messages aren't going out in GoHighLevel, and how to fix each one.
Anthony Hunt
2026-08-31 · 5 min read
Why Your GoHighLevel Automations Aren't Working
Misconfigured triggers, conditions that never trigger, and workflows paused without anyone noticing. A diagnostic checklist to fix your GoHighLevel automations.
Anthony Hunt
2026-08-30 · 6 min read
How Much Does Digital Marketing Cost in Puerto Rico? (2026 Pricing Guide)
From social media management to a complete sales system: here's what you actually pay for digital marketing in Puerto Rico, what each level includes, and how to tell if it's worth it.
Anthony Hunt
2026-08-29 · 4 min read
How to Choose a Marketing Agency in Puerto Rico (2026 Guide)
Not every marketing agency in Puerto Rico does the same thing. Here's what to ask, which red flags to avoid, and how to tell if an agency will actually move your business.
Anthony Hunt
2026-08-28 · 4 min read
WhatsApp, Email, or SMS: Which Channel to Use for Each Message to Your Customers
Sending everything through the same channel is a mistake. Here's what each one is for —WhatsApp, email, and SMS— so your messages get delivered, get read, and don't annoy anyone.
Anthony Hunt
2026-08-27 · 2 min read
Email Sequences That Win Customers Back (and the Ones That Just Annoy)
Email isn't dead — generic email is. Here are the automated sequences that actually win back customers and sales: welcome, follow-up, reactivation, and post-purchase.
Anthony Hunt
2026-08-26 · 2 min read
Automation for professional services offices (accountants, lawyers, consultants)
Your billable time is your product — it shouldn't get eaten by admin. I'll show you how an accounting, law, or consulting office automates intake, follow-up, and scheduling to sell more hours.
Anthony Hunt
2026-08-25 · 2 min read
Digital transformation for Puerto Rico businesses: a guide to getting started without overwhelm
'Digital transformation' sounds like a corporate project. For a local business it's simpler: organize your leads, automate follow-up, and measure. Here's the roadmap by stages, no jargon.
Anthony Hunt
2026-08-24 · 2 min read
How to Get ChatGPT and Google AI to Recommend Your Business
More and more people ask AI instead of Google. Here's the straight story —no tricks, no hype— on what makes ChatGPT, Perplexity, and Google's AI answers mention your business.
Anthony Hunt
2026-08-23 · 3 min read
How to Optimize Your Google Business Profile to Rank First
Creating your profile is step 1. Ranking on the local map is another thing entirely. Here are the concrete settings that get your business to show up first when people search for your service nearby.
Anthony Hunt
2026-08-22 · 2 min read
n8n vs Zapier vs GoHighLevel: Which One to Use to Automate Your Business
Three ways to automate, for different needs. I break down what each one does, which fits your case, and why the answer is often a combination.
Anthony Hunt
2026-08-21 · 2 min read
Gyms and Studios: How to Automate Memberships, Follow-Up, and Retention
In a gym, the money isn't in selling the membership — it's in keeping people from canceling. I'll show you what to automate to capture leads, close free trials, and retain members.
Anthony Hunt
2026-08-20 · 2 min read
Automation for clinics and dental offices: fewer no-shows, a full schedule
An overwhelmed front desk, no-shows that cost you money, and patients who never come back. I'll show you what to automate in a clinic or dental practice to fill your schedule without burning out your team.
Anthony Hunt
2026-08-19 · 2 min read
CRM and Follow-Up for Solar Energy Businesses in Puerto Rico
The solar sales cycle is long and the leads are expensive. Whoever follows up closes. I'll show you how a solar consultant in PR automates lead capture, qualification, and follow-up so no lead gets burned.
Anthony Hunt
2026-08-18 · 3 min read
Automated reminders: how to cut no-shows on your appointments
Every appointment that doesn't show up is money that never comes back. Here's why no-shows happen and how a system of automated reminders over WhatsApp and SMS cuts them down hard.
Anthony Hunt
2026-08-17 · 2 min read
What Business Processes You Can Automate Today (A Practical List)
You don't need to automate everything — you need to start with what eats up the most time. A list of concrete processes any business can put on autopilot, ranked by impact.
Anthony Hunt
2026-08-16 · 2 min read
Marketing and Automation for Real Estate in Puerto Rico
In real estate, whoever responds first keeps the client. I'll show you how an agent or broker in Puerto Rico automates lead capture, follow-up, and qualification so no lead ever slips through.
Anthony Hunt
2026-08-15 · 2 min read
Online booking for restaurants and service businesses (without living on the phone)
Losing a reservation because nobody picked up the phone is money walking out the door. Here's how to set up online booking that fills your calendar 24/7 and cuts no-shows, connected to your business.
Anthony Hunt
2026-08-14 · 2 min read
Automation for barbershops and salons in Puerto Rico: fewer no-shows, more appointments
No-shows and an overflowing WhatsApp are the daily pain of a barbershop or salon. I'll show you what to automate — bookings, reminders, reviews — to fill your calendar without being glued to your phone.
Anthony Hunt
2026-08-13 · 2 min read
How to read your ad metrics: CPC, CPM, CTR, and ROAS explained
You open Ads Manager and see acronyms everywhere. Here's a plain-English breakdown of what each one means, which ones to ignore, and the only one that tells you whether you're actually making money.
Anthony Hunt
2026-08-12 · 2 min read
Facebook Ads vs Google Ads: which one is right for your business in Puerto Rico
They're not rivals — they solve different moments in the customer journey. I'll break down the key difference (demand vs discovery) so you know where to put your budget based on what you sell.
Anthony Hunt
2026-08-11 · 2 min read
How to Get (and Respond to) Google Reviews for Your Business
Reviews decide whether a customer picks you and whether Google shows you first. Here's a system to ask for them without sounding desperate, and how to respond to them all — even the bad ones.
Anthony Hunt
2026-08-10 · 2 min read
WhatsApp Business API vs the regular app: which one does your business need
The WhatsApp Business app and the WhatsApp Business API are not the same thing. I'll break down the difference, what each one lets you do, and when your business needs to make the jump to the API.
Anthony Hunt
2026-08-09 · 2 min read
ChatGPT for business: 10 practical uses you can apply today
Beyond 'write me some text.' Ten concrete ways to use ChatGPT in a small business to save time — and where a system beats copy-and-paste.
Anthony Hunt
2026-08-08 · 3 min read
How Much to Spend on Facebook and Instagram Ads (a real guide for your business)
There's no magic number, but there is a right way to decide your budget. I'll explain how to calculate how much to invest in Meta Ads based on what a customer is worth to you — without burning money.
Anthony Hunt
2026-08-07 · 3 min read
GoHighLevel for agencies: setup, sub-accounts and snapshots to scale (2026)
A guide for agencies on GoHighLevel: how to structure your master account, create one sub-account per client, clone with snapshots and scale without rebuilding. With the mistakes that stall agencies — and the shortcut of an in-house GHL expert.
Anthony Hunt
2026-08-06 · 5 min read
How to set up GoHighLevel step by step (complete 2026 guide)
A real, complete guide to setting up GoHighLevel from scratch: account, domain, sub-accounts, pipelines, WhatsApp, calendars and automations. Step by step, with the mistakes that leave accounts half-built — and how to avoid them.
Anthony Hunt
2026-08-06 · 8 min read
How to Show Up on Google When People Search for Your Service in Puerto Rico
Having a website isn't enough — you have to show up when people search for you. Here's what makes a Puerto Rico business appear on Google, with no jargon, and how to start today.
Anthony Hunt
2026-08-06 · 3 min read
An AI assistant for your business: how it serves clients by chat and by voice (2026)
An AI assistant serves your clients 24/7 by chat and by phone, trained on your inventory: it answers, gives prices, sends the buy link and captures every contact. Here's what it is, what it does, what it doesn't, and how it's built.
Anthony Hunt
2026-08-06 · 6 min read
How to Put Your Business on Google Maps (Step by Step) in Puerto Rico
Getting your business on Google Maps is free and makes you visible when someone searches for your service nearby. I'll give you the exact steps and how to optimize your profile so you show up first.
Anthony Hunt
2026-08-05 · 2 min read
What Is a CRM and Why Your Business Needs One (explained simply)
No jargon: what a CRM is, what problem it solves, and how to know if your business already needs one. If you manage leads with WhatsApp and spreadsheets, this is for you.
Anthony Hunt
2026-08-04 · 3 min read
What Is GoHighLevel and What Is It For? (2026 Guide)
GoHighLevel is the all-in-one platform that replaces 5-7 tools: CRM, funnels, email, SMS, WhatsApp and AI automation. Here's what it is, who it's for, and what it costs.
Anthony Hunt
2026-08-03 · 4 min read
GoHighLevel vs HubSpot vs Zoho: Which CRM Is Right for Your Business
Three of the most talked-about CRMs, for very different needs. I break down price, who each one is for, and why GoHighLevel usually wins for service businesses that want everything in one place.
Anthony Hunt
2026-08-03 · 2 min read
GoHighLevel in Spanish for Latino Businesses in the USA (Practical Guide)
If you run a Latino business in the United States, GoHighLevel can automate your capture and follow-up in Spanish — WhatsApp, SMS, AI and CRM. Here's how to use it.
Anthony Hunt
2026-08-03 · 3 min read
How Much Does GoHighLevel Cost? Real 2026 Pricing (License + Hidden Costs)
GoHighLevel starts at $97/mo for the license, but the real bill includes usage costs for emails, SMS, calls, WhatsApp and AI. Full breakdown plus a free calculator.
Anthony Hunt
2026-08-03 · 3 min read
WhatsApp Automations with GoHighLevel: 6 Flows That Close Sales
Connect your WhatsApp Business to GoHighLevel and stop losing clients in the chat. These are the 6 WhatsApp automation flows that close the most sales for Latino businesses.
Anthony Hunt
2026-08-03 · 3 min read
Free WhatsApp Chatbot vs. AI: What to Expect From Each
You search 'free WhatsApp chatbot' and there are tons of options. Here's what the free ones actually do, where they fall short, and when a paid AI agent is worth it.
Anthony Hunt
2026-08-02 · 2 min read
WhatsApp Business Auto-Replies: A Practical Guide for Businesses
From the free welcome message to an AI agent that qualifies and books. I'll walk you through the levels of WhatsApp automation and which one your business needs based on how much you sell there.
Anthony Hunt
2026-08-01 · 2 min read
How Much Does an AI Agent Cost for Your Business (and How to Know If It's Worth It)
The price of an AI agent varies a lot, and almost nobody explains it clearly. I break down what the cost depends on and how to figure out if it's worth it based on what you're losing today by not responding.
Anthony Hunt
2026-07-31 · 3 min read
AI agent vs chatbot vs virtual assistant: which one does your business need
All three sound the same but they're not. I'll explain the real difference — with examples — so you know which one solves your problem and don't overpay for what you don't need.
Anthony Hunt
2026-07-30 · 3 min read
AI Tools for Small Businesses in 2026 (The Ones Actually Worth It)
There are hundreds of AI tools and most are noise. These are the ones that genuinely save time and bring in customers for a small business — organized by what they're for.
Anthony Hunt
2026-07-29 · 3 min read
The AI content system that posts for you across 4 networks
Producing, editing, writing captions, publishing, and recycling is a full-time job. Here's how an AI content system runs it on its own — turning one idea into several pieces across all your networks.
Anthony Hunt
2026-07-28 · 3 min read
7 signs your website is costing you clients
A pretty site that doesn't capture leads is an expensive brochure. These are the 7 signs your current website is losing you clients — and what a site built to close, not just inform, looks like.
Anthony Hunt
2026-07-28 · 3 min read
Real followers in Puerto Rico: how to grow an audience that buys (not bots)
Buying followers inflates the number and kills your engagement. Here's how you build a real, segmented audience in Puerto Rico — the kind that interacts, trusts, and ends up buying.
Anthony Hunt
2026-07-28 · 3 min read
What setting up your CRM with GoHighLevel actually includes (and what it isn't)
Setting up GoHighLevel right isn't 'activating an account.' I'll break down exactly what a complete setup includes — pipelines, WhatsApp, automations — and why most people leave it half-done.
Anthony Hunt
2026-07-28 · 5 min read
The numbers every business owner should check every week
Most businesses decide by gut because their data is scattered. These are the numbers you should see every Monday — and how a live dashboard puts them all on one screen.
Anthony Hunt
2026-07-28 · 3 min read
AI avatars and cloned voice: record once, publish all year
With an AI avatar trained on your image and your cloned voice, you can produce professional video without ever stepping in front of the camera again. Here's how it actually works and what it's really good for.
Anthony Hunt
2026-07-28 · 3 min read
Does Your Website Inform or Convert? The Difference Nobody Tells You
Most websites are digital brochures. Discover the 5 characteristics of a website that closes clients, a quick self-audit, and how to evolve yours without a full rebuild.
Anthony Hunt
2026-07-17 · 10 min read
The Most Common Mistakes Puerto Rico Businesses Make When Investing in Digital Marketing
After working with dozens of businesses in Puerto Rico, these are the mistakes I've seen repeated most often — and how to avoid them.
Anthony Hunt
2026-07-17 · 11 min read
Without a Dashboard, Your Business Is Flying Blind
Business decisions made without real data are expensive. Find out which KPIs actually matter and how a live dashboard changes your meetings and your results.
Anthony Hunt
2026-07-16 · 9 min read
Digital Marketing for Service Businesses in Puerto Rico: A Practical 2026 Guide
A practical, no-filler guide on what a service business in Puerto Rico actually needs to grow with digital marketing in 2026.
Anthony Hunt
2026-07-16 · 8 min read
The Sales Funnel Your Business in Puerto Rico Is Missing
Having a website isn't enough. Find out what a sales funnel is, why service businesses in Puerto Rico need one, and what elements make it convert.
Anthony Hunt
2026-07-15 · 10 min read
How the Businesses That Actually Grow in Puerto Rico Get Clients (and How the Others Don't)
The difference between businesses that grow consistently in Puerto Rico and those that stagnate is almost never the product — it's the system behind it. Here's what they do differently.
Anthony Hunt
2026-07-15 · 8 min read
Retargeting: The Audience Most Businesses Are Not Using
Most ad budget goes toward attracting new people, while ignoring those who already showed interest. Here is how to take advantage of retargeting.
Anthony Hunt
2026-07-14 · 8 min read
The Difference Between an AI Agent and Responding to WhatsApp Manually
What an AI agent can do at 2am that you can't — and what responding late actually costs you. Time, money, and attention capacity compared.
Anthony Hunt
2026-07-14 · 7 min read
Why You Need a CRM Before You Start Running Ads
Running ads without a CRM is throwing money away. Learn the classic mistake businesses make in Puerto Rico and the right cycle: CRM, automation, then ads.
Anthony Hunt
2026-07-13 · 10 min read
When to Scale and When to Kill a Facebook or Instagram Ads Campaign
Scaling too fast or waiting too long to shut down a campaign are the two most expensive mistakes in Meta Ads. Here are the concrete numbers to make the call.
Anthony Hunt
2026-07-13 · 7 min read
Why Your Meta Ads Campaign Has a Good CTR but Zero Sales
Good CTR and zero sales is a common and frustrating combination. Here are the most likely causes and how to diagnose them in your own campaign.
Anthony Hunt
2026-07-12 · 8 min read
AI Agent Use Cases by Industry: Clinics, Real Estate, and Professional Services
An AI agent does not work the same way for every business. Here are concrete use cases by industry and the specific problem each one solves.
Anthony Hunt
2026-07-11 · 8 min read
AI Agent vs. Rule-Based Chatbot: Why One Sounds Human and the Other Does Not
Not all chatbots are the same. Here is the real difference between a menu chatbot and an AI agent, and why that difference shows up in every single conversation.
Anthony Hunt
2026-07-10 · 8 min read
How Much Slow Response Times on Instagram and WhatsApp Are Actually Costing You in Lost Sales
Every hour you take to respond to a message is an hour your potential customer is reaching out to your competition. Here's the real cost.
Anthony Hunt
2026-07-09 · 9 min read
If You Don't Know How Many Leads Came In This Week, You're Not Running Your Business — You're Guessing
A centralized dashboard shows you leads, sales, and automations in one place. Here's why making decisions 'by feel' is costing you money and how to build a dashboard that actually helps.
Anthony Hunt
2026-07-08 · 9 min read
The follow-up automation sequence that recovers leads who go silent
Most leads do not buy on the first contact — and without automatic follow-up, they are gone for good. Here is the sequence that brings them back.
Anthony Hunt
2026-07-08 · 9 min read
Sales pipelines in GoHighLevel: how to structure stages that actually reflect your process
A poorly structured pipeline is nearly as useless as having no CRM at all. Here is how to design stages that represent your real sales process — not a generic template.
Anthony Hunt
2026-07-07 · 7 min read
What Is a Sales Funnel and Why Your Business in Puerto Rico Needs One Now
A sales funnel guides your client step by step toward the purchase. Here's how to structure one that works and why selling 'directly' is costing you clients.
Anthony Hunt
2026-07-07 · 7 min read
Your website is not a business card: how to build a site that closes clients in Puerto Rico
Most business websites in Puerto Rico just look pretty. I explain what a site needs to convert visits into clients, not just into likes.
Anthony Hunt
2026-07-06 · 8 min read
How to build an evergreen content bank that runs on autopilot
Learn what evergreen content is, how to create pieces that generate traffic and leads months after publishing, and the system to produce them in batch.
Anthony Hunt
2026-07-06 · 10 min read
How to repurpose content with AI to triple your reach without tripling your work
Learn how to turn a single source piece into Reels, Shorts, blog posts, emails, and captions using AI, with a repurposing calendar that keeps your content active.
Anthony Hunt
2026-07-06 · 10 min read
How to migrate from Excel and WhatsApp Business to a real CRM without losing a single lead
Migrating from spreadsheets and WhatsApp to a CRM feels risky — what if you lose data? Here is the step-by-step process to make the migration safe and clean.
Anthony Hunt
2026-07-06 · 9 min read
AI content strategy for Latino businesses in the USA
How to design an AI-powered content strategy that works for Latino businesses in the USA: pillars, awareness levels, formats, and scalable production.
Anthony Hunt
2026-07-06 · 10 min read
How to create content for social media without recording every single day
Learn how to use AI to produce videos, scripts, and captions in batch and repurpose a single piece into multiple formats without burning out.
Anthony Hunt
2026-07-06 · 9 min read
How to automate social media publishing without losing your authentic voice
Learn how to use tools and workflows to schedule content in batch and keep your authentic voice intact even when AI is part of the process.
Anthony Hunt
2026-07-06 · 9 min read
How to Automate Your Business in Puerto Rico with GoHighLevel (2026 Guide)
A practical guide for business owners in Puerto Rico: what GoHighLevel is, what you can automate, what order to set it up in, and how long it really takes to stop losing leads through WhatsApp, DMs, and email.
Anthony Hunt
2026-07-05 · 8 min read
Meta Ads for businesses in Puerto Rico: why 'Boost Post' is burning your money
Most businesses in Puerto Rico hit 'Boost' and wait for magic. Here I explain why that doesn't work and how to run Meta Ads campaigns that actually bring in clients.
Anthony Hunt
2026-07-04 · 8 min read
What Is an AI Agent and How It Responds to Your Clients 24/7 (Without Sounding Like a Robot)
An AI agent answers, qualifies, and books appointments for you on WhatsApp, Instagram, and Facebook — at any hour. Here's how it works, how it's trained, and why it doesn't replace your team, it makes them stronger.
Anthony Hunt
2026-07-03 · 7 min read
Why I don't sell GHL courses (and what I do instead)
90% of business owners don't have time to learn new software. They don't need a diploma — they need the system running. Here I explain my model.
Anthony Hunt
2026-07-01 · 9 min read
From chaotic WhatsApp to a self-qualifying CRM — in 14 days
How I connect WhatsApp Business to GoHighLevel with an AI agent that responds, qualifies, and schedules 24/7. The same system running in my own brand.
Anthony Hunt
2026-06-24 · 7 min read
Let's build something big.
15 minutes. I'll tell you if it's a fit and what I'd build for you — no sales pitch.
Book your call