---
title: "PPC management in New Braunfels for customers who just moved to town"
description: "PPC management in New Braunfels: Google and Meta ads that reach families moving to Comal County, with every lead tracked to the sale in GoHighLevel."
canonical: https://www.anthonyhunts.com/en/texas/new-braunfels/ppc-agency
last-updated: 2026-10-15
---
New Braunfels, TX · Google & Meta ads

# PPC management in New Braunfels for customers who just moved to town

> PPC management in New Braunfels: Google and Meta ads that reach families moving to Comal County, with every lead tracked to the sale in GoHighLevel.

New Braunfels went from about 90,000 to 122,500 residents between 2020 and 2025. Every new family is looking for a dentist, a contractor or a salon for the first time. We run Google and Meta campaigns so they find you first, with pages in English and Spanish and automatic follow-up in the CRM.

[Book a free 15-min call](https://www.anthonyhunts.com/en/agenda) [WhatsApp](https://wa.me/message/UMX72L5PNGZ2C1)

By [Anthony Hunt](https://www.anthonyhunts.com/en/quien-es-anthony-hunt) · Updated October 14, 2026

Ad and results

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- Leads
- Appointments
- Sales
- Every campaign tracked to the sale in the CRM

Illustrative example

- 3+ yrs building systems in GoHighLevel
- 26+ clients and projects from April to October 2026
- 100 on the Ahrefs audit of our own website
- EN · ES website, messages, AI and training in both languages

## How should a New Braunfels business run Google and Meta ads?

On two fronts: Google Search for people who already need the service, and Facebook and Instagram ads to introduce you to the families moving into town. In New Braunfels, which has grown 35% since 2020, each campaign should be measured by appointments and sales in the CRM, not by clicks, and every lead should get a reply within minutes.

The system
- 1 Google or Meta ad
- 2 Bilingual offer page
- 3 Lead into the CRM instantly
- 4 Reply within minutes and booking
- 5 Sale tied to the campaign

## Why do New Braunfels ads miss the newcomer?

Since 2020, Comal County's population has grown by almost 28%, largely with families arriving from other states. That customer doesn't know anyone and has no trusted provider yet: they search Google, ask on Facebook and pick the first business that answers well. If your ads don't show up at that moment, another business keeps a customer who could stay for years.

New Braunfels had 1,845 employer businesses in the latest city-level count, and many compete for the same searches. A median household income of $86,021 supports higher-ticket services, but that customer compares reviews, website and response time before calling. An ad that leads to a slow or generic page is wasted.

A third of the city is Latino and 17.6% speak Spanish at home: not the majority, but an audience that responds better when you sell in its language. We test it as a separate campaign with its own page, and the CRM shows how many appointments and sales each language brings. You decide with data whether that campaign grows or pauses.

## New Braunfels by the numbers: who you're selling to

New Braunfels passed 100,000 residents and reached about 122,500 in 2025 (+35% since 2020). Comal County grew almost 28% in the same period, mostly from families moving in from other parts of the country.

With more than 1,800 employer businesses, it has the most businesses between San Antonio and San Marcos. A third of the population is Latino: a new customer may arrive in English or Spanish, and your system has to answer in both.

The Spark Small Business Center (run by the city, NBEDC and the UTSA SBDC) offers free advice to New Braunfels businesses, and the local chamber is one of the largest on the corridor. The city sits between San Antonio and San Marcos on I-35.

- 122,492 residents (2025 est.)
- 33.6% Hispanic or Latino
- 17.6% speak Spanish at home
- 1,845 employer businesses

Share of residents who speak Spanish at home, I-35 corridor
- San Antonio 36.4 %
- Seguin 30.1 %
- Kyle 27.3 %
- San Marcos 23.3 %
- Austin 20.2 %
- New Braunfels 17.6 %

Source: U.S. Census Bureau. Population estimate as of July 1, 2025 (Vintage 2025), growth from the 2020 base, % Latino and Spanish at home from the ACS 5-year 2020-2024; employer firms from the 2017 Annual Business Survey, the latest city-level data.

## What Google and Meta ads with us include

We don't sell clicks. We build the full chain between the ad and the sale, so every dollar you spend can be followed to the appointment and the sale. Ad spend is paid separately, directly to Meta or Google.

- [Meta and Google campaigns Facebook, Instagram and Google Search built for appointments and sales, targeted by area and by service.](https://www.anthonyhunts.com/en/servicios/campanas-meta-ads)
- [Ads and pages in English and Spanish Copy written separately in each language and a landing page per offer, with form and calendar connected.](https://www.anthonyhunts.com/en/servicios/funnels-de-ventas)
- [Tracking connected to the CRM Meta and Google conversions linked to GoHighLevel: every lead is tied to the campaign that brought it.](https://www.anthonyhunts.com/en/servicios/crm-gohighlevel)
- [Lead reply within minutes An automatic text, WhatsApp or email plus an AI assistant that answers and books, so you don't pay for leads that go cold.](https://www.anthonyhunts.com/en/servicios/asistente-ai-chat-voz)
- [Dashboard per campaign Leads, appointments, sales and cost per customer for each campaign on one screen, without spreadsheets.](https://www.anthonyhunts.com/en/servicios/dashboards)
- [Audience and retargeting Campaigns that grow a real audience in your area and show your offer again to people who already know you.](https://www.anthonyhunts.com/en/servicios/campanas-seguidores)

## How we run your campaigns, step by step

- 1 ### 15-minute diagnostic, free We review your campaigns, your pages and what happens to each lead after the click. You leave knowing where the money is leaking.
- 2 ### Tracking before spending We connect Meta and Google conversions to the GoHighLevel CRM so every lead, appointment and sale is credited to its campaign.
- 3 ### Launch in both languages We write ads and pages in English and Spanish, set up the automatic reply and I show you everything before it goes live.
- 4 ### Weekly optimization We review cost per lead, per appointment and per sale, pause what isn't working and shift budget toward what sells.

## A typical PPC agency vs. our system

| | Typical PPC agency | Anthony Hunt · SHAART |

| Reporting | Clicks, impressions and CTR | Leads, appointments and sales per campaign, pulled from the CRM |

| Language | Ads and pages in English only | Ads, pages and replies in English and Spanish, written separately |

| Follow-up | The lead lands in an inbox; answering is your problem | Automatic reply within minutes and follow-up until the appointment |

| Landing page | Traffic goes to the home page | One page per offer, with form and calendar connected |

| Optimization | Adjustments based on cost per click | Weekly adjustments based on cost per appointment and per sale |

| Pricing | "Request a quote" | Published $600 package and $99 consultation; ongoing campaigns at a fixed, written price |

Based on our review of 20+ agencies and providers that serve or target the I-35 corridor in October 2026: in the San Antonio and Austin directories almost no listing offers service in Spanish, and almost no agency publishes pricing.

## Real work, with sources

Our own projects, published as case studies with every number sourced. Client work appears only with written permission.

### Case: from Ahrefs 55 to 100 and PageSpeed 96

Anthony Hunt's site went from 55 to 100 in the Ahrefs audit (1,771 URLs, 0 errors) and its mobile home page from 55 to 96 in PageSpeed, with 1,990 URLs in its sitemaps and every finding turned into an automatic check so it does not happen again.

- 55 → 100 Ahrefs audit
- 55 → 96 Mobile PageSpeed, home page

[See the case study](https://www.anthonyhunts.com/en/proyectos/anthonyhunts-seo-y-velocidad)

### Case: booking site and SEO for tourism

My Dominican Trip is a bilingual tours and transfers site for travelers from the US, Canada and Europe, built on WordPress with an in-house plugin (Travel Suite) that works as booking engine, payments, CRM and SEO; its sitemaps add up to about 2,700 URLs and, over three months, Search Console recorded 22.5k impressions.

- 22,500 Google impressions (3 months)
- 104 Google clicks (3 months)

[See the case study](https://www.anthonyhunts.com/en/proyectos/my-dominican-trip-travel-suite)

Verified reviews

## What my clients say

Real reviews from businesses that trusted the system.

## Industries we focus on in New Braunfels

### Contractors and home services

Families settling in Comal County need fences, landscaping, flooring, pools or HVAC. We run search campaigns per service and Facebook ads for Canyon Lake, Garden Ridge or Bulverde, each area with its own page and form. The estimate request goes into the CRM, gets a reply within minutes and the visit is booked with a reminder, without you putting down your tools.

### Med spas, clinics and salons

People who just moved look for a new salon, clinic or med spa, and decide by scrolling Instagram and reading reviews. We build campaigns per treatment with a clear first-visit offer, online booking and automatic confirmation. Then a sequence turns that first appointment into a returning client, tracked on the appointments and sales dashboard.

## How much does it cost?

On the corridor we saw rates from $50 to $149 per hour and a national agency with a San Antonio page charging $3,000 to $15,000 per month for AI marketing, almost always without published pricing. We publish ours. The Ad package ($600, one-time) includes 5 video scripts and management of your Meta Ads campaign for one month; you record and edit. Ad spend is paid separately, directly to Meta or Google:

- ### Strategy consultation $ 99 one-time per 1-hour session [See plan →](https://www.anthonyhunts.com/consultoria)
- ### Ad package $ 600 one-time [See plan →](https://www.anthonyhunts.com/digitalizate-basico#addons)
- ### Ongoing Google and Meta campaigns Google Ads, Meta Ads, bilingual pages, CRM tracking and weekly optimization: a fixed, written price after the 15-minute diagnostic. Ad spend is separate. [Book a free 15-min call →](https://www.anthonyhunts.com/en/agenda)

[See all pricing →](https://www.anthonyhunts.com/pricing)

## Areas we serve around New Braunfels

We work with businesses across New Braunfels and the surrounding area: Canyon Lake, Garden Ridge, Bulverde, Gruene, the rest of Comal County, Seguin to the east and San Marcos to the north on I-35. Meetings happen over video call, in English or Spanish; the whole system is set up online.

Schematic map. Population growth 2020-2025 and share of Hispanic or Latino residents. Source: U.S. Census Bureau (Vintage 2025, ACS 2020-2024).

## Frequently asked questions

We combine Google searches from people who need the service today with Facebook and Instagram ads by area, so they know you before they need you. We don't promise targeting by move-in date: we measure which campaign brings appointments and adjust from that data.

Yes. The $600 Ad package includes 5 video scripts and one month of management for your Meta Ads campaign; you record and edit. Google Ads and ongoing campaigns are quoted at a fixed price after the 15-minute diagnostic.

Yes. We work with businesses across Comal County and the I-35 corridor, over video call and in English or Spanish. Each area can run as its own campaign so you see which one brings more customers per dollar spent.

No. What you pay Meta or Google to show your ads is separate and goes directly to each platform. Our prices cover strategy, scripts, setup, tracking and campaign management, depending on the plan you choose.

No. Nobody can guarantee what the market will do or what the platforms will charge per click. What we do is track leads, appointments and sales per campaign in the CRM, review the numbers every week and move budget toward what sells.

Five video scripts and management of your Meta Ads campaign (Facebook and Instagram) for one month. You record and edit the videos. It doesn't include additional creatives, videos or scripts, and Google Ads is quoted separately at a fixed, written price.

Because clicks don't pay the rent. With your ads connected to GoHighLevel, every lead gets a reply within minutes and is tied to the campaign that brought it. You see how many booked and how many bought, instead of setting your budget by clicks and impressions alone.

About the author

Anthony Hunt · Marketing, AI automation and GoHighLevel expert

Dominican-born, 3+ years building GoHighLevel systems for service businesses in Puerto Rico and the United States: CRM, automatic follow-up, AI assistants, websites and ad campaigns. Founder of SHAART Agency Digital Solutions. Works in English and Spanish and now focuses on the Texas I-35 corridor.

Updated October 14, 2026 · [Who is Anthony Hunt](https://www.anthonyhunts.com/en/quien-es-anthony-hunt)

## Shall we review your ads in 15 minutes?

I'll tell you where the money is leaking between the click and the sale, which campaign I'd set up first and what it costs. In English or Spanish, no commitment.

[Book a free 15-min call](https://www.anthonyhunts.com/en/agenda) [WhatsApp](https://wa.me/message/UMX72L5PNGZ2C1)

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